The short film addresses the need for new glasses in an innovative way. Developed by the agency DDAO,
with high quality production and starring the iconic Ovelha, the concept gains a vibrant track with a touch
of humor that has already become a "gumball song". With more than five million copies sold throughout
its career , including internationally, Ovelha not only brings a successful hit, but also a connection with
the public, boosting the campaign to new levels of impact.
Creative Director: Rica Domingues
Creatives: Felipe Ajala / Thalles Lorencini / Poliana Lima
Agency: DDAO
Poducer: Balboa Filmes
Client: Óticas Diniz
Year: 2024